I am Bada Lee,
a UX Researcher enriched with psychological insights ✨

Mesmerized by the complexities of human behavior, I leverage my background in Psychology as a User Experience Researcher, driven by my passion for improving how we, humans, interact with technology.

Concept testing for new feature idea:
Is this idea viable and needed for users?

Oct 2024 - Nov 2024
Generative Research
Concept Testing

‍Operated concept testing on the new hypothesized feature idea and discovered unexpected outcomes which ultimately decreased development time by 50%, saving time and money on unavoidable reworks.

Who are our users? What content are parents looking for regarding their neurodivergent child?

Aug 2022 - Sep 2022
Generative Research
User Persona

Created a user persona of parents of neurodivergent children, which successfully instilled and implemented the user's perspective (needs, experiences, behaviors and goals) within the team, leading to more empathetic and user-centered design decisions.

Discovering friction points in the onboarding section

Apr 2022
Evaluative Research
Usability Testing

‍Early phase of optimizing the onboarding flow: Utilized usability testing & user interviews to identify potential friction points that could prevent users from experiencing the 'Aha!' moments, resulting in uncovering 4 critical usability issues.